FAKTOR-FAKTOR YANG MEMUDAHKAN NASABAH DALAM TRANSAKSI TABUNGAN EMAS PADA APLIKASI PEGADAIAN SYARIAH DIGITAL (STUDI PADA PEGADAIAN SYARIAH GRAHA POS CIBINONG)
DOI:
https://doi.org/10.30997/alkaff.v2i4.16358Keywords:
Digital Sharia Pawnshop, Factor Analysis, Gold SavingsAbstract
Tujuan penelitian ini adalah mengidentifikasi dan menganalisa faktor-faktor yang dominan memudahkan nasabah dalam transaksi tabungan emas pada aplikasi Pegadaian Syariah Digital. Penelitian ini menghasilkan terdapat 5 faktor yang dominan memudahkan nasabah dalam transaksi tabungan emas pada aplikasi Pegadaian Syariah Digital. Faktor-faktor tersebut yaitu faktor pengalaman pengguna / user experience, faktor ketepatan aplikasi, faktor kemudahan pemasangan aplikasi, faktor keandalan aplikasi, dan faktor kesesuaian informasi dan transaksi aplikasi. Faktor yang paling dominan adalah faktor pengalaman pengguna / user experience.
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