PRODUCT DEVELOPMENT STRATEGY FOR HALAL FOOD AND BEVERAGES IN JABODETABEK
DOI:
https://doi.org/10.30997/jsei.v10i2.18823Keywords:
Analytical Network Process, Halal product development, Halal literacy, JabodetabekAbstract
This study aims to determine the product development strategy of halal food and beverages in Jabodetabek. This research method uses descriptive qualitative methods with a quantitative approach. The data analysis technique used is Analytical Network Process (ANP) which is for data collection through interviews and distributing questionnaires. The technique used in sampling is purposive sampling. The results of this study indicate that the strategies that need to be implemented are halal literacy programs to increase public awareness of the importance of halal products, free halal certification programs in resolving government policy barriers to expensive halal certification fees and coaching and training programs to improve the lack of education and training for less qualified human resources. The implications of this research are expected to have a positive impact on the halal food and beverage industry in Jabodetabek, improvements to halal certification policies and an increase in the competitiveness of halal products
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Syarikah : Jurnal Ekonomi Islam
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Jurnal Syarikah: Jurnal Ekonomi Islam agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal Syarikah: Jurnal Ekonomi Islam.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal Syarikah: Jurnal Ekonomi Islam.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
SURAT PERNYATAAN PEMINDAHAN HAK CIPTA[1]
Yang bertanda tangan di bawah ini adalah penulis naskah yang berjudul:
yang diajukan untuk dipublikasikan pada Jurnal Syarikah : Jurnal Ekonomi Islam ISSN 2442-4420 menyatakan bahwa:
Kami bersedia memindahkan hak publikasi, distribusi, reproduksi, dan menjual naskah kamiyang berjudul tersebut di atas sebagai bagian dari Jurnal Syarikah kepada Dewan Redaksi Jurnal Syarikah : Jurnal Ekonomi Islam ISSN 2442-4420
Demikian surat pernyataan ini saya buat dengan sadar, penuh rasa tanggung jawab, dan tanpa paksaan dari pihak mana pun!
No | Nama Penulis (lengkap dengan gelar akademik) | Nama dan Alamat Institusi, email | Tanda Tangan | Tanggal |
1 |
|
|
|
|
2 |
|
|
|
|
3 |
|
|
|
|
4 |
|
|
|
|
5 |
|
|
|
|
[1] Dikirim ke Dewan Redaksi Jurnal Syarikah, Program Studi Ekonomi Islam Fakultas Ekonomi Islam Universitas Djuanda Bogor, Gedung B Lantai IV Jl Tol Ciawi No. 1 Kotak Pos 35 Ciawi Bogor 16720, difaksimilikan ke 02518240985, dan hasil scanning-nya diemailkan ke Jurnal.Syarikah@unida.ac.id
