Muzarkosah I, Syarifah W. PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS NASABAH DENGAN PENGETAHUAN PRODUK SEBAGAI VARIABEL MODERASI (STUDI KASUS BPRS BHAKTI SUMEKAR KANTOR CABANG PRAGAAN): THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY WITH PRODUCT KNOWLEDGE AS A MODERATING VARIABLE (CASE STUDY BPRS BHAKTI SUMEKAR PRAGAAN BRANCH OFFICE). JN [Internet]. 2022 Jun. 23 [cited 2026 Jun. 8];8(1):1-11. Available from: http://103.127.96.46/index.php/JN/article/view/5723