Competence of School Principals in Using Social Media as a school facility in Building a School Image at Ibnu Aqil Vocational School Bogor

Abstract

Entering the era of revolution 4.0, requires all educational institutions in Indonesia to be able to combine the quality of education with school branding on social media. School principals must have competence in media use social, because in this increasingly advanced and developing era, people judge an institution from social media. This study aims to determine the competency of school principals in using social media as a means of building school image at SMK Ibnu Aqil Bogor. The method used in this research is a case study method with a qualitative approach. The data collection was carried out using observation techniques, interview techniques, and documentation techniques. While data analysis Data collection, data reduction, data presentation, and conclusions are examples of how this term is used. The results of this investigation show that: 1). The principal of SMK Ibnu Aqil in improving the image of the school has reached a good stage because the principal already has a soul of managerial and social competence. 2). The headmaster of SMK Ibnu Aqil is able to make good use of social media where the school already uses social media in every activity and the principal also uses social media as a means of communication between students and teachers and between parents of students. 3). The management of social mediadevelopment at the Ibnu Aqil Vocational School continues to be carried out with the appointment of IT expert operators who always upgrade the appearance of social media.