Independent Entrepreneurship Program in Making Products: Goguma Ice Cream

Abstract

Background - This research discusses the development of purple sweet potato-based ice cream in an
independent entrepreneurship program implemented in Bogor Regency. The main objective of this activity is to
introduce innovative products to the community, especially children in elementary schools, as well as to increase
consumer appeal for ice cream that is rich in flavor and nutrition. The research methods included planning,
conducting trials. and producing the ice cream by involving the community in the feedback process. Results
showed that consumer interest increased thanks to effective marketing strategies. including product
demonstrations and social media campaigns. The study concluded that purple sweet potato ice cream offers not
only a unique flavor but also significant health benefits, making it a potential healthy snack option for the
community. Recommendations for future research include developing new flavors and increasing collaboration
with local farmers to support business sustainability.
Purpose - The main objective of this activity is to introduce innovative products to the community, especially
children in elementary schools, as well as to increase consumer appeal for ice cream that is rich in flavor and
nutrition
methodology - Implementation Method This activity was carried out for 5 months, which began in August -
December. The object of this product marketing is farmers in the Bogor district area, to help market purple sweet
potatoes to the community and increase consumer interest in Bogor district. Activity Methods 1. Planning In the
planning stage, the steps taken by the team are as follows: - Determination of the planning stage: The idea we
chose was “ice cream made from purple sweet potato”. - Determination of ingredients and tools in making ice
cream: purple sweet potato powder, fullcream milk, whipped cream, and other supporting ingredients. Tools such
as freezer, mixer, container box. - Financial analysis: conduct an analysis to determine the cost of spending the
necessary materials and tools. 2. Activity implementation (trial): at this stage, the following activities will be carried
out: - Purchase of materials and tools needed: materials such as purple sweet potato powder, fullcream milk,
whipped cream, sweetened condensed milk, food coloring, vanilla. Acquired tools such as containers, stirrers, and
ingredient mixers. - Trial making ice cream: do a trial by combining all the ingredients in the container that has
been obtained. In this process, follow the recipe and procedures that have been determined. This trial is carried
out to find ecream results that are good and accepted by consumers. - Terstimony: after the ice cream making
process is complete, then tertimony or assessment of the results of making to the nearest community is carried
out. In this tertimony activity, a trial provides feedback on the quality and texture of the ice cream that has been
made. 3. Implementation (production) stage: After conducting trials, the team carried out the production stage with
the following steps: - Preparation of tools and materials: prepare tools and materials that have been determined
and produce in larger quantities. - Ice cream making: in this process, combining all ingredients in a container with
the right ratio and following the recipe and steps that have been determined. - Ice cream packaging: in the
packaging process, the processed ingredients will be put into a cooler box so that they are ready to be sold. After
that, prepare cups that have been affixed with relevant labels.
Findings - Pelaksanaan Kegiatan Dalam program wirausaha mandiri ini, es krim berbahan dasar ubi ungu yang
dikembangkan dari bulan Agustus 2024 berhasil menarik perhatian konsumen. Selama periode tersebut, telah
diadakan berbagai inovasi untuk meningkatkan kualitas dan daya tarik produk. Salah satunya adalah mencoba
varian rasa yang baru dan desain kemasan yang menarik. Evaluasi menunjukkan minat konsumen semakin
meningkat terhadap produk yang tidak hanya menawarkan cita rasa istimewa dari ubi ungu, namun juga memiliki
kandungan gizi yang tinggi. Di samping itu, program ini memberikan pengalaman yang berharga dalam bidang
pemasaran, produksi, dan manajemen bisnis kepada semua anggota tim. Kegiatan utama dalam program ini
adalah melakukan distribusi kepada Masyarakat di wilayah kabupaten Bogor terutama Lembaga Pendidikan
Sekolah Dasar (SD) untuk mengenalkan produk kreatif dari mahasiswa dan meningkatkan daya tarik konsumen
pada eskrim ubi ungu ini. Tujuan dari kegiatan ini guna diharapkan masyarakat mengetahui bahwa ubi ungu bisa
menjadi varian rasa dalam berbagai macam menu hidangan dan dessert yang kaya akan rasa serta nutrisi yang
baik untuk tubuh. Edukasi Nutrisi Dengan memperkenalkan ice cream ubi ungu, kami berupaya memberikan
pemahaman kepada anak-anak dan orang tua tentang manfaat kesehatan yang dimiliki ubi ungu. Ketika kita
mengonsumsi ubi jalar ungu yang kaya akan karbohidrat, serat, dan antioksidan, itu dapat membantu dalam
memperbaiki pola makan kita untuk menjadi lebih sehat. Studi menunjukkan bahwa antosianin dalam ubi ungu
memiliki sifat antioksidan yang membantu melawan radikal bebas dalam tubuh. Jadi, es krim ini tidak hanyapunya
rasa istimewa tapi juga memberikan manfaat besar buat kesehatan. Strategi pemasaran Untuk mencapaitujuan
tersebut, kami merencanakan beberapa strategi pemasaran yang akan kami lakukan, di antaranya:
Menyelenggarakan acara demonstrasi produk dengan menyuguhkan sesinistakan es krim di sekolah-sekolah
guna menarik perhatian siswa. Ini memberi kesempatan bagi mereka merasakan kelezatan es krim ubi ungu
secara langsung. Use social media platforms in the campaign to introduce the product and provide useful
information on the health benefits of purple yam. Sharing engaging content such as videos on ice cream making
and testimonials from consumers will help increase the exposure of the product. With this activity, we hope thathe
community can better recognize purple yam ice cream not only as a delicious snack, but also as one of the
components in a healthy diet. With the learning process and practical experience, it is hoped that children willhave
a deeper awareness of the value of local food and realize the importance of a balanced nutritional intake.
Therefore, we are determined to continue innovating in the development of purple yam-based products that arenot
only delicious but also beneficial for public health.
Originality - Product Innovation: This study introduces purple yam-based ice cream, which is an interesting
combination of a healthy meal and a snack that children love. High Nutrient Content: Purple yam is rich in
nutrients such as anthocyanins, vitamin C, and fiber, so this ice cream is not only delicious but also provides
health benefits.