ANALYSIS OF CONSUMER SATISFACTION WITH ECO GLOW DECORATIVE LIGHTING PRODUCTS

Abstract

Background - - This research focuses on Eco Glow decorative lighting, a product that utilizes recycled materials to offer an eco-friendly solution for home decoration and commercial spaces. - The study aims to analyze the factors influencing consumer satisfaction with Eco Glow products, drawing upon customer satisfaction theory by
Tjiptono & Chandra (2019) and Priansa (2017). - The research addresses the need to understand consumer
satisfaction levels to improve product quality, service, and overall customer experience for Eco Glow Decorative Lamps.
Purpose - The primary objective is to analyze the influence of product quality, service, price, facilities, and
promotion on customer satisfaction with Eco Glow Decorative Lamps.
methodology - - The research employs a qualitative descriptive approach, utilizing data gathered through
interviews with main and supporting informants. - The Miles and Huberman model is used for data analysis,
involving data reduction, data presentation, and conclusion drawing. - The research framework relies on customer satisfaction theory, focusing on five key factors: product quality, price, service, facilities, and promotion.
Findings - - Product: Consumers appreciate the unique and modern designs, environmentally friendly materials
(recycled wood), and wide selection of Eco Glow decorative lamps. - Price: Eco Glow implements a value-based pricing strategy, offering competitive and affordable prices while maintaining quality and design. - Service: Eco Glow provides design consultation, professional installation, warranties, after-sales service, and a loyalty program,
contributing to a positive customer experience. - Facilities: Eco Glow offers design visualization services and
responsive customer service, enhancing customer satisfaction. - Promotion: Eco Glow utilizes social media
effectively with high-quality visual content, interactive engagement, and a consistent promotional schedule.
Originality - - The research provides valuable insights into the factors influencing consumer satisfaction with Eco Glow Decorative Lamps. - The study contributes to the understanding of customer satisfaction in the decorative lighting sector, offering recommendations for improving product quality, service, and overall customer experience. -
The research highlights the importance of integrating sustainability considerations into product design and
marketing strategies.