TRANSFORMATION OF INFORMATION SYSTEMS BASED ONARTIFICIAL INTELLIGENCE(AI) IN COFFEE PRODUCT DEVELOPMENT AND TOURIST DESTINATIONS IN WATES JAYA, CIGOMBONG BOGOR

Authors

  • Maria Magdalena Melani Universitas Djuanda
  • Palahudin Universitas Djuanda

Keywords:

Coffee Tourism and UMKM Destinations, Marketing Management, Accounting Information Systems and Artificial Intelligence

Abstract

Background - The Bogor Regency Government is encouraging the development of new coffee products and
tourist destinations in Cigombong District, through the Transformation of the Accounting Information System
Based on Artificial Intelligencefor new coffee product development. Artificial Intelligenceor artificial intelligence is a
technology designed to create computer systems that are able to imitate human intellectual abilities. Although AI
brings the potential for great innovation in various sectors, it also raises ethical and security considerations
regarding its use. The development of AI continues to pave the way for new discoveries and significant changes in
the potential demand for coffee production increases. UMKM Kopi Ciwaluh is a business that produces and sells
coffee with quality and taste. authentic. The coffee produced is coffee grown from local residents' plantations that
are members of the Forest Farmers Group (KTH) located in RW 04 Wates Jaya Village. In addition to the Ciwaluh
Coffee UMKM, there is also the Ciwaluh Tourism Village which promises natural beauty destinations ranging from
waterfall tourism, river flow tourism and camping grounds. The main problems that occur in MSMEs Kopi Ciwaluh
and Kampung Wisata Ciwaluh are the lack of understanding in terms of management, especially marketing
management in tourist destinations which results in few visitors, the lack of understanding of accounting
information systems in MSMEs and tourist destinations, the lack of productivity coffee processing is still not good
and minimal location management in terms of waste management and existing facilities.
Purpose - Strengthening the tourism destination ecosystem through marketing based on attractive promotion and
AI and also training about accounting information systems, innovative products with the aim of helping the
community to develop village potential, introducing the village to the wider community and having an impact on the
community's economy .
methodology - Observation, interviews, mentoring and documentation are the methods used
Findings - As a result, the village community can optimize the potential of the village and student activities help
develop the village. the conclusion is that community service activities play a role in helping the community
introduce tourist villages that are not widely known to the outside community.
Originality - a. Help distribute brochures in the Cicurug District square and help with promotions through social
media and direct promotions. b. Improve existing facilities in the tourist village and UMKM Kopi Ciwaluh, such as
installing signs and banners related to cleanliness and installing banners marking the UMKM Kopi Ciwaluh
production house.

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Published

2025-02-04