The Role of HR in Building a Sustainable and Socially Responsible Corporate Culture

Abstract

Background - HR Practices at the Puskesmas are essential for recruiting, training, and managing healthcare
staff to align with the organization’s values, particularly in delivering high-quality and ethical healthcare services.
Corporate Culture reflects the collective behaviors and norms within the healthcare environment, influencing
teamwork, patient care, and overall service quality. Sustainability Practices involve integrating eco-friendly
initiatives, such as waste management and resource conservation, into daily operations to ensure long-term
health outcomes for the community and the environment. Lastly, Social Responsibility emphasizes the
Puskesmas' role in addressing public health needs, engaging with the local community, and promoting inclusive,
fair healthcare services. Together, these variables create a framework for fostering a sustainable, ethical, and
socially responsible healthcare institution.
Purpose - This research aims to examine the influence of HR practices on corporate culture, with sustainability
practices and social responsibility as intervening variables at Puskesmas Balik Bukit Lampung Barat.
methodology - Utilizing a total sampling technique, data was collected from 52 employees through an online
questionnaire and analyzed using Smart PLS.
Findings - The results indicate that HR practices have a strong positive effect on both sustainability practices and
social responsibility. Furthermore, sustainability practices significantly influence corporate culture and act as a
mediator between HR practices and corporate culture, while social responsibility does not show a significant direct
or mediating effect. The findings highlight the crucial role of HR practices in fostering sustainability, which in turn
shapes the corporate culture.
Originality - These insights underscore the need for Puskesmas Balik Bukit to continue integrating sustainability
and social responsibility into their HR strategies to foster a more cohesive and effective corporate culture,
ultimately improving healthcare service delivery.