SNACK FOOD MSMEs BUSINESS PERFORMANCE BASED ON ENTREPRENEURIAL ORIENTATION, BUSINESS MOTIVATION AND ORGANIZATIONAL COMITMENT

Abstract

Background - Micro, Small and Medium Enterprises (MSMEs) are a business sector that plays an important role
in a country, both developed and developing countries. In developing countries, MSMEs are one of the pillars of
the country's economy, not only that, the presence of MSMEs in Indonesia has great potential in making the
Sustainable Development Goals (SDG's) sustainable development goals a success. However, there are still
several problems in the strategy to improve the performance of MSMEs, especially snack food MSMEs, including
not achieving sales revenue targets, low organizational commitment of business actors, low innovation and
competitiveness of MSMEs, and low business motivation.
Purpose - The objectives of this research are 1) to describe entrepreneurial orientation, business motivation,
organizational commitment and business performance; 2) analyze the influence of entrepreneurial orientation,
business motivation, organizational commitment on business performance simultaneously; 3) analyze the
influence of entrepreneurial orientation, business motivation, and organizational commitment on business
performance partially.
methodology - The sample in the study used a purposive sampling technique, totaling 43 snack food MSMEs in
Tanah Sareal District Bogor City. Data testing through validity tests, reliability tests for normality, multicollinearity,
heteroscedasticity, regression coefficients, coefficients of determination, F tests, and t tests. The research method
uses descriptive and verification methods, as well as multiple linear regression methods.
Findings - 1) Business performance and entrepreneurial orientation are in the good category, organizational
commitment is in the very high category, and business motivation is in the high category; 2) entrepreneurial
orientation, business motivation, and organizational commitment simultaneously have a significant positive effect
on business performance; 3) entrepreneurial orientation, business motivation, and organizational commitment
partially have a significant positive effect on business performance.
Originality - State of the art and novelty in this research are research variables, methods analysis, research
location.