Manik, D.I. et al. 2026. Factors Influencing Consumer Behavior Towards Ornamental Plants Purchase Decisions (Case Study: Roni Flower in Rumbai District, Pekanbaru City). JURNAL AGRIBISAINS. 12, 1 (Apr. 2026), 76–90. DOI:https://doi.org/10.30997/jagi.v12i1.24234.