Correlation of Motivation and Agripreneurship Intention of Gen Z

Authors

  • Ernida Mahmud Universitas Muhammadiyah Bone, Indonesia
  • Fatmawati Ramli Universitas Muhammadiyah Bone, Indonesia
  • Wahyuni Asnur Universitas Muhammadiyah Bone, Indonesia

DOI:

https://doi.org/10.30997/jagi.v12i1.22061

Keywords:

Motivation, agripreneurship intentions, generation Z

Abstract

The purpose of this study was to analyze the significant correlation between motivation and agripreneurship intentions of Gen Z in Lappa Upang Village. The study used a quantitative approach with a survey method. The instrument, a Likert-scale questionnaire, measured respondents' motivation and intentions. Data were analyzed using a Pearson correlation test. The data were analyzed using statistical software, SPSS. The Pearson correlation analysis yielded a correlation coefficient of 0.833 with a significance level of 0.000. This indicates a very strong, positive, and significant relationship between motivation and agripreneurship intentions of Gen Z in Lappa Upang Village. This means that the higher a person's motivation, the higher their intention to become an entrepreneur in the agripreneurship sector. Therefore, motivation is a psychological factor that plays a crucial role in driving the interest and readiness of Gen Z in Lappa Upang Village to start a business in the agricultural sector.

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Published

2026-04-13

How to Cite

Mahmud, E., Ramli, F., & Asnur, W. (2026). Correlation of Motivation and Agripreneurship Intention of Gen Z. JURNAL AGRIBISAINS, 12(1), 1–13. https://doi.org/10.30997/jagi.v12i1.22061

Issue

Vol. 12 No. 1 (2026): Jurnal AgribiSains

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Articles

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