Citronella Farm Business Partnership Strategy

Authors

  • Irene Kartika Eka Wijayanti Universitas Jenderal Soedirman, Indonesia
  • Lutfi Zulkifli Universitas Jenderal Soedirman, Indonesia
  • Tatang Widjojoko Universitas Jenderal Soedirman, Indonesia
  • Alpha Nadeira Mandamdari Universitas Jenderal Soedirman, Indonesia
  • Rifki Andi Novia Universitas Jenderal Soedirman, Indonesia
  • Sunendar Universitas Jenderal Soedirman, Indonesia
  • Syahrul Ganda Universitas Jenderal Soedirman, Indonesia

DOI:

https://doi.org/10.30997/jagi.v10i2.14581

Keywords:

AHP, farm business, farm partnership, strategy, swot

Abstract

The objective of this study is to provide a new strategy for establishing a business partnership in citronella cultivation in Kedungrandu Village, Patikraja District, Banyumas Regency, Central Java, Indonesia. The study methodology uses SWOT analysis for identifying both internal and external factor. The internal factors comprise four strengths and three weaknesses. The external factors encompass four opportunities and two potential threats. The use of SWOT analysis factors provides eight strategies, which will be evaluated using the AHP analysis instrument to determine the strategic priorities for the citronella farming business partnership in Patikraja District.

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Published

2024-10-31

How to Cite

Irene Kartika Eka Wijayanti, Zulkifli, L., Tatang Widjojoko, Alpha Nadeira Mandamdari, Rifki Andi Novia, Sunendar, & Syahrul Ganda. (2024). Citronella Farm Business Partnership Strategy . JURNAL AGRIBISAINS, 10(2), 184–198. https://doi.org/10.30997/jagi.v10i2.14581

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Vol. 10 No. 2 (2024): Jurnal AgribiSains

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